E -MAIL MARKETING COURSE
Learn Email marketing from DigiTrainers, the top Email Marketing training institute in Udaipur providing the best Email Marketing courses with placements.
✓ Introduction
✓ Email Marketing Campaign Types
✓ Statistics on Email marketing (Highlights)
✓ Email Marketing Automation
Learn Email Marketing from DigiTrainers, the best Email Marketing training institute in Udaipur offering expert-led courses with practicals and placement support.
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What is Email Marketing?
Email marketing is a robust online tactic for sending targeted emails to a subscriber list to sell products, services, or establish customer relations. It’s one of the cheapest yet effective methods for companies to speak directly to their audience, cultivate leads, and drive conversions. Through effective campaigns, companies are able to send targeted messages, inform, and engage, all while tracking performance in real time. Whether it’s for promotional deals, newsletters, or re-engagement emails, email marketing makes you have a regular brand presence in the inbox of your audience. We at Digi Trainers guide you through the art of email marketing and teach you how to craft great copy, segment your audience, and create high-converting email funnels — skills that are in demand across all industries.
Importance of Email Marketing
✅ Personal & Direct Communication
Email marketing enables companies to speak directly to their audience in a personal manner, right in their inbox — not drowned out by loud social feeds.
✅ Cost-Effective & High ROI
In comparison to other digital marketing methods, email marketing is inexpensive and boasts one of the highest return on investments if executed properly.
✅ Increases Customer Engagement
It engages your audience with frequent updates, promotions, and relevant content — inducing more clicks, replies, and loyalty.
✅ Establishes Long-Term Relationships
Regular email campaigns help you establish trust and relationship-building with customers, converting one-time buyers to loyal brand enthusiasts.
✅ Trackable & Measurable Results
You can monitor open rates, click-throughs, and conversions to identify what is working — so you can refine your approach with hard numbers.
Key Points of Email Marketing
✅ Creates a Direct Channel of Communication: Email marketing allows you to speak directly to your audience — no intermediaries, no algorithms, just your message in their mailbox.
✅ Personalized Messaging for Improved Engagement: You are able to segment your audience and send personalized emails based on what they are interested in, what they do, and what they have done in the past — resulting in more opens, clicks, and conversions.
✅ Increases Brand Awareness & Recall: Regular, value-rich emails keep you top-of-mind with your brand, reminding customers who you are and what you do.
✅ Fosters Customer Loyalty & Retention: Keep in touch with your audience through regular updates, special offers, and customized discounts — forming long-lasting relationships.
✅ Measurable & Data-Driven: Monitor performance in real-time — from open rates to conversions — and continue optimizing your email approach with data that truly counts.
Advantages of Email Marketing
Who Can do this Course?
Conclusion
Email marketing is still among the strongest and most affordable digital marketing tools to create relationships, stimulate engagement, and increase conversions. Whether you are just starting out or are an expert, becoming proficient in email marketing can greatly improve your brand messaging and ROI. With proper strategy and skills, you can craft customized experiences that convert prospects into loyal customers. Join our Email Marketing course today and maximize the potential of direct digital communication to propel your business or career.
MODULES HIGHLIGHTS
E-Mail Marketing
- Introduction of E-Mail Marketing
- Importance of Digital Marketing
- Popular E-Mail Marketing
- E-Mail Marketing Tools
- E-Mail Marketing Goals
- Introduction to Mail-Chimp
- Mail-Chimp Pricing Structure
- Account Setup and Setting
- E-Mail Marketing Strategy
- Creating Subscriber List
- Integration of forms in site
- Import Subscribers in a list
- Types of E-Mail Marketing
- Campaigns what is the Newsletter?
- Design a Newsletter Report
- Marketing Automation
Statistics on E-mail Marketing (Highlights)
There are 4 billion email users worldwide.
- 40% of companies are increasing their email marketing budget.
- The most effective email marketing campaign strategy is subscriber segmentation.
- 39% of marketers send weekly emails, while 30% send multiple emails per month.
- Over the last year, 80% of marketers have seen an increase in email engagement.
- Smartphone users prefer email to receive brand communications.
- The majority of email marketers use mobile-friendly emails as part of their marketing strategy.
How often do we send emails to our clients Monthly, Daily, Weekly, multiple times per month, and multiple times per week in percentage for email marketing automation?
E-Mail Marketing Automation
Email marketing automation is the process of sending emails to prospective customers using a platform. It’s an efficient way to reach out to and interact with prospects on a large scale. The idea behind marketing automation is that it sends relevant content or offers directly to each person on your email list based on previous behaviour.
For example, if someone visits your website but does not buy anything, you can use marketing automation to send them an email with a discount code for the product they were interested in and prospects should be nurtured.
Marketing automation, when done correctly, allows you to create personalised messages that speak directly to the consumer’s interests and needs.
Email marketing automation can help you achieve the following goal
Boost brand awareness
Create leads
Increase customer relationships
Increase sales conversions.
Promote repeat purchases
Email marketing automation can assist you in creating highly targeted campaigns that appeal to each segment of your customer base. Marketing automation allows you to send emails at the right time and place when they are most likely to convert.
Above all email marketing tools will help to understand why Email Marketing Training is effective to achieve a digital marketing goal.
