Graphic Designing
✓ What is Graphic Designing and What are its types?
✓ What is Graphic Designing?
✓ Graphic Design Types You Need to Know
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GRAPHIC DESIGNING
What is Graphic Designing?
Graphic designing is all about visual storytelling—and in this module, trainees are introduced to the creative and practical side of design. Whether you’re a beginner or looking to build a solid foundation, this module covers the essential principles like color theory, typography, layout, and more.
You’ll learn how to use design tools effectively and apply visual elements across digital platforms such as social media, branding, and marketing campaigns. The focus is not just on making things look good, but on creating designs that communicate ideas clearly and powerfully.
By the end of the module, you’ll understand the key role graphic design plays in digital marketing and feel confident moving forward into more advanced design topics.

Importance of Graphic Designing
Graphic design is an important part of branding and marketing because it makes content visually appealing and engaging.
- A well-designed visual identity grabs attention and builds trust faster
- It helps businesses stand out and become easily recognizable
- Good design improves website aesthetics, user experience (UX), and social media engagement

Key Points of Graphic Designing
- Visual communication: express ideas through images and text.
- First impressions matter. Good design builds trust.
- Color psychology: colors evoke emotions and impact perception.
- Typography: Font choice affects readability and branding.
- White space: keeps designs clean and easy to read.
- Balance & alignment: create harmony in design.
- Contrast: highlights important elements.
- Consistency: Maintains brand identity.
- Use of tools—software like Canva.
- Stay updated: Follow the latest design trends.
Benefits of Graphic Designing
Here are the 10 benefits of graphic design.
Simplifies complex messages through visuals
Strengthens brand image and recognition
Captures attention and stirs emotions
Sparks innovative thinking and solutions
Improves storytelling and user interaction
Boosts marketing impact and conversions
Builds brand trust and consistency
Forms emotional bonds with audiences
Enhances online visibility and interaction
Inspires creativity and personal expression


Who can do Graphic Designing?
Graphic design is a skill that can help everyone upgrade their professional scope. Whether one is a marketing professional, entrepreneur, or student, having this skill can open up new opportunities.
- Digital Marketing Specialists
- Social Media Marketers
- Content Marketers
- Email Marketers
- PPC Specialists
- SEO Specialists
- Influencer Marketers
- Brand Managers
- Digital Content Creators
- Online Advertising Specialist
MODULES HIGHLIGHTS
ADVANCE ART OF MARKETING
- What is Graphic Designing?
- Choose the right dimensions for your design
- Selecting a background
- Add elements
- Select the right fonts
- Logo designing
- Do your research
- Understanding elements of logo
- Understaning typography
- How to design a logi in Canva