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(SEARCH ENGINE OPTIMIZATION) COURSE
Learn Search Engine Optimisation from IIEDM, the top SEO training institute in Mumbai providing the best SEO courses with placements.
✓ Learn Search Engine
✓ Optimization from
✓ IIEDM, the top SEO
✓ training institute in
✓ Mumbai providing the best SEO courses with placements.
Optimisation from IIEDM, the top SEO training institute in Mumbai providing the best SEO courses with placements.
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SOCIAL MEDIA FUNNEL
What is a Social Media Funnel?
A social media funnel is a pathway that a lead follows until they become a paying customer. It is a customer journey that maps routes to conversion and beyond1. The social media funnel consists of different stages that help businesses forecast future sales, gather valuable customer data, and identify the adaptations required to boost sales. Here are the key components of the social media funnel and how they can help in lead generation.
Role of Social Media Funnel
The social media funnel charts the path your customers take at different points during their customer journey. It helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. The purpose of the social media funnel is to convert potential leads to loyal brand advocates by taking potential customers who are hearing about your brand for the first time to a point where they become brand advocates and recurring buyers.
Components of Social Media Funnel
The social media funnel consists of different stages, and the most common social media sales funnel framework consists of five phases:
- Awareness: This is the initial stage when someone learns about your business. Shareable blog posts, social media posts, infographics, videos, e-books, and podcasts are some examples of content that can help in creating awareness
- Interest: This stage sparks interest in your product or service. Showcase your offering to invite curiosity and demonstrate desirability.
- Consideration: This stage is where customers determine whether they need your product. Case studies, white papers, emails, and useful content can help in this stage.
- Conversion: This stage is where customers make a purchase. Reasons to buy your product, such as discounts and promotions, can help in this stage.
- Loyalty: This stage is where customers become brand advocates and recurring buyers. Keep your audience engaged by providing valuable content that solves their problems.
Lead Generation from Social Media Partner
Social media can be your most valuable lead-generation channel if you know how to use it right. With 3.6 billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. Here are some social media lead-generation ideas to try in your next campaign:
- Launch compelling lead magnet offers
- Share testimonials as social proof
- Create targeted ads
- Host social media contests
- Use social media influencers to promote your brand.
By following these lead-generation ideas and optimizing your social media funnel, you can create a unique, attractive, and engaging social media presence that drives results for your business.
Remember that the strength of your social media is determined by the strength of your content. So, make sure you have a firm understanding of your target audience and create content that resonates with them. By following these best practices and optimization techniques, you can create a unique, attractive, and engaging social media presence that drives results for your business.
MODULES HIGHLIGHTS
Social Media Funnel
- What is Social Media Funnel
- Role of Social Media Funnel
- Compoments of Social Media Funnel
- Lead Generation From Social Media Funnel
