GROW YOUR CAREER WITH SEO
(SEARCH ENGINE OPTIMIZATION) COURSE
Learn Search Engine Optimisation from Digi Trainers, the top SEO training institute providing the best SEO courses with placements.
✓ What is SEO?
✓ Why is it important for your career?
✓ Types of tools (low amount)?
✓ Jobs in SEO in 2023 in India?
✓ Scope of SEO
✓ Types of SEO
Apply For Demo
What is SEO ?
SEO is a process of optimizing websites and online content. SEO helps to improve the brand visibility. SEO improves the brand visibility on search engines like Google, Bing, and Yahoo. The goal is to rank higher in search engine results pages (SERPs) to attract more organic traffic or non paid traffic.
When users search for products, services, or information, search engines analyze millions of web pages and rank them based on relevance, quality, and user experience. SEO involves several strategies, including optimizing website content with relevant keywords, improving website speed, ensuring mobile-friendliness, and acquiring high-quality backlinks.
Learning SEO is a step-by-step process that involves understanding search engine optimization fundamentals and applying them effectively. Start with the basics, such as keywords, on-page SEO (optimizing content, titles, and meta descriptions), off-page SEO (building backlinks and social media presence), technical SEO (improving website speed, mobile-friendliness, and indexing), and local SEO (optimizing for location-based searches).
Key points for SEO
- On-Page SEO – This includes optimizing individual web pages by using relevant keywords, high-quality content, meta descriptions, and proper headings.
Off-Page SEO – This includes Building backlinks, social media marketing, and other external efforts to boost a site’s credibility.
Technical SEO – This helps in improving site’s loading time, mobile-friendliness and structured data.
Local SEO – This involves optimizing for location-based searches, including Google My Business listings and local keywords.
Importance Of SEO
SEO is important because it helps your business to get recognised online. No matter how great your product or website is, if people can’t find it, it won’t matter. Here’s some point that makes SEO important :-
- Increases Visibility & Traffic: When someone searches for a product or service you offer, good SEO helps you show up at the top of search results, bringing in more visitors.
- Builds Credibility & Trust: People tend to trust websites that rank higher on Google. A well-optimized site signals to search engines (and customers) that you’re reliable.
- Cost-Effective Marketing: Unlike paid ads, SEO brings in free, organic traffic over time. Once your content is optimized, it keeps working for you without extra cost.
- Better User Experience: SEO isn’t just about keywords; it’s also about making your website easy to use, fast, and mobile-friendly—things that keep customers happy.
- Boosts Sales & Conversions: The more people who find your product, the higher the chances they’ll buy. Well-optimized product listings lead to more sales.
Hence, SEO plays an vital role.
Benefits of SEO
SEO comes with a lot of benefits
- More Visibility & Traffic
The higher you rank on Google search, the more people will see your products. - Increased Sales & Revenue
When your listings are optimized, they attract the right customers—those actively searching for your product—leading to more sales. - Free, Long-Term Marketing
SEO keeps working even when you’re not spending money. Once optimized, your listings can bring in traffic for months or years. - Builds Trust & Credibility
People trust brands that appears at the top of search results. A well-optimized listing with clear descriptions and good reviews makes your product looks reliable. - Better User Experience
SEO isn’t just about rankings, it also includes improving product descriptions, images, and structure, making it easier for customers to find and buy what they need.
Who can do SEO?
- Do It Yourself (DIY SEO) If a person running a small business, they can learn and apply basic SEO strategies themselves—like using the right keywords in their google product listings and writing clear, engaging descriptions.
- SEO Freelancers: Freelancers are independent professionals who specialize in SEO and can help to optimize your product listings, website, or overall online presence.
- SEO Agencies: If you want a full team handling your SEO (keyword research, content, backlinks, etc.), agencies provide a more comprehensive approach.
- E-commerce SEO Experts: Some SEO specialists focus specifically on Walmart, Amazon, or Shopify listings, they know exactly how to optimize product descriptions, titles, and images for better rankings.
- Content Writers & Copywriters: If you need engaging, keyword-rich product descriptions, a skilled SEO writer can make sure your listings attract both customers and search engines.
Scope of SEO in 2023
Web Advertising is a roaring field to construct your Career. It is an immense sea that incorporates plenty of online exercises like Website streamlining (SEO), Web index Promoting (SEM), Virtual Entertainment Showcasing (SMM), and then some.
Here is a portion of the justifications for why Website optimization can be picked as a lifelong choice.
Expanding interest for Website optimization administrations on the lookout: Since many organisations are inclining towards having their web-based presence, the requirement for Search engine optimization administrations and SEO specialists is on the ascent.
Money-related appreciation in positions: Today, the job of a Search engine optimization examiner/expert is the most generously compensated one in the field of advanced showcasing. This is trailed by Web-based Entertainment Master/Trained professionals, Promotion crusade supervisors, and email-showcasing subject matter experts.
You can also start learning new skill & become a SEO Trained or SEO Expert. From, a good Digital Marketing Coaching or Search Engine Optimization Specific Institute/Coaching.
The adaptability of working: In contrast to many positions, to make a profession in Search engine optimization you don’t need to adhere to a physical arrangement. You can work from any place and whenever, all you really want is a PC and a decent web association.
The extent of SEO specialists abroad: On the off chance that you comprehend Search Engine Optimization well, bringing some work abroad is really clear. All you really want is serious areas of strength for a piece of information on SEO and great work insight.
Future extension for Search Engine Optimization: SEM is the paid piece of computerized showcasing, while SEO is neglected. It is otherwise called ‘procured media’. Many new companies and independent ventures might not have an adequate number of funds for paid showcasing and, thus, will generally choose SEO procedures to advance their business on the web.
MODULES HIGHLIGHTS
SEO (Search Engine Optimization)
- Introduction to Search Engine
- How Does Search Engine Work?
- Components of Search Engine
- Google Algorithm
- Latest Google Updates (BERT, RANK Brain, MEDIC & EAT)
Keyword Research & Competition
- Introduction to Keyword Research
- Type of key Phrases
- Keywords Studio Methodology
- Business Analysis & Categorization
- Google Keyword Planner
- Competition Analysis
- New Keyword Ideas
- Finalizing the Keyword List
On Page Optimization
- Introduction to On- Page
- On-Page Analysis Methodology
- Fundamental On- Page Factors [Headline Tag, Alt Tag, Image Tag, Etc.]
- SSL Certificates and its types
- Domain call in SEO
- Step by step Implementation of every On-Page Factors on On-Page
- SEO Analysis or Audit Reports
- Website Speed & its tools
- Google Trends
- Market Research & Analysis
Tools used in SEO
Best Search Engine Optimization Tools that SEO Specialists Really Use in 2023
- Google Search Control centre
- SEMRush
- KWFinder
- Moz Star.
- Ubersuggest
- Answer People in general
- SpyFu
(There are furthermore tools that make your skill go more advanced & make you a Search Engine Optimization Expert)
Jobs
Website optimization experts’ compensation differs as indicated by the assignment. Underneath we have recorded Search engine optimization posts and the typical month-to-month compensation in India.The higher you practise in this skill the more you get to know/learn and make more money out of this skill. You can learn Search Engine Optimization Courses from various SEO (Search Engine Optimization) Trainers/Institutes.
